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Salesforce Ecommerce Integration - What does Retailers Need

Salesforce Ecommerce Integration - What does Retailers Need

With online retail or etailing posting great sales year after year physical retail outlets have to work doubly hard to stay relevant in the market. This is not even a temporary blip on everybody's radar that will go away before the commencement of the next sales rush. No sir, online selling is only going to get stronger and stronger as the web gets bigger and bigger. More people are going to log into the internet to buy and sell goods. So how can physical retail outlets reverse the trend and get the customers coming back again to their retail outlets? The answer lies in Salesforce Ecommerce Integration platform.

Why do retailers need Salesforce Ecommerce Integration?

Why? We will tell you why. But to understand why we will have to understand the consumer? So who are they? Actually they are the same people who spend billions of dollars on online shopping. Love it or hate it - they are the people driving the sales in the market which means you can ignore them at your own peril.

Most of them belong to the 80's generation - the millennials. Most millennials are computer literate and perfectly at home while shopping online for goods and services. Like other online shoppers, born in the 80's, they want fast and efficient services comparable to online portals.

Unfortunately, physical outlets do not operate in such a fluid operating environment. Each transaction takes time. The store is divided into blocks or departments. So the customer may have to go to one section for buying bags and another for making the payment. This is a very un-fluid environment unlike online retail where the customer can move from one department to another in milliseconds. The difference in customer experience is a big stumbling block for most physical retail outfits.

How can Salesforce Ecommerce Integration benefit the retailer

With Netsuite ERP operating quietly in the background physical retail outlets can close the difference in the quality of customer experience provided offline. Floor executives armed with notebook computers provide smart customer service by accessing centralized databases containing product information, special offers, previous purchases etc. With all the information available on fingertips reps can concentrate on bettering customer experience by providing highly individualized and customized services.

For example, previous purchase history can help reps to suggest product alternatives. Netsuite implementation brings diverse management functions on a single platform. In the example given before the common platform is usually the notebook computer used by the floor executives. Buying, purchasing, selling and even billing facilities can now be unified on a single platform with the help of Netsuite ERP platform.

According to a research, customer experience is important to customers. Surprisingly, some retail outlets continue their lackadaisical approach to customer experience much to their detriment and loss. Smart retail outlets have already made their moves and it the turn of other retail outlets to change or perish with their outdate approach to customer service.

How can Inspirria cloudtech help you?

Inspirria cloudtech recommends cloud ERP to physical retail outlets to survive competition coming from the online space. ERP is the only ticket to high quality customer experience. Luckily, with the advancement of cloud technologies cost is not the barrier it used to be and any small retail store can aspire to be world class by upgrading their services to Salesforce Ecommerce Integration.

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